First Team

Cesena FC and Macron announce the launch of a new multi-year partnership that, starting with the 2026/27 season, will see the Italian sportswear brand assume the role of Technical Partner for the black-and-white club.

The agreement marks the coming together of two organizations with strong ties to the Emilia-Romagna region, united by a shared sense of place and a common vision of sports as a cornerstone of identity and community. This collaboration stems from a desire to highlight the sporting and cultural heritage of Cesena FC through the technical expertise, creative flair, and bespoke approach that set Macron apart on the international sports scene.

As Technical Partner, Macron will be responsible for designing and supplying all technical gear for the club: from game uniforms to training apparel, from pre-match and travel lines to collections dedicated to staff, the youth academy, and the various sports and institutional divisions of Cesena FC. The partnership will also include the creation and distribution of the entire merchandise line for “Cavalluccio” fans, with the goal of offering garments that combine quality, functionality, personalization, and style.

A central element of the collaboration will be the concept of “Fashion in Sport”—the brand’s distinctive philosophy—which the Macron Style Center will apply to the Cesena FC project through stylish, distinctive, and deeply personalized collections. Each product will be designed to meet the demands of athletic performance, while also reflecting the club’s identity, its connection to the city, to the Romagna region, and to a fan community that is an essential part of the club’s history.

“We are deeply pleased with this new partnership with Macron,” said Corrado Di Taranto, General Manager of Cesena Football Club, “because it is an agreement that raises the bar in every aspect of the club’s daily life and gives us concrete tools to maintain a recognizable and professional presence in the lives of those who proudly wear the black-and-white colors every day.” This agreement, which is based on a shared vision rooted in ambition, identity, and passion, undoubtedly contributes to strengthening Cesena FC, in line with the growth trajectory the club has been pursuing year after year.”

“We are pleased to announce this partnership with Cesena FC, a club with a rich history, a strong identity, and deep ties to its local community,” said Gianluca Pavanello, CEO of Macron. “For Macron, this collaboration holds special significance: we share with Cesena FC our roots in Emilia-Romagna, our work ethic, our commitment to quality, and our desire to build something that goes beyond mere technical supply. Our goal will be to interpret the black-and-white identity through high-performance, customized, and stylistically distinctive products, giving full expression to our concept of Fashion in Sport.”

The partnership between Macron and Cesena FC is part of a shared strategy aimed at enhancing the club’s sporting and regional identity, with the goal of building a technical project capable of supporting the development of the Cesena FC brand.

The official presentation of the new uniforms and the Macron collections for Cesena FC will take place at a later date, through a dedicated launch event that will unveil the creative process, stylistic details, and identity elements underlying the new technical project.

Starting today, Thursday, July 2, products from the new 2026/27 Training and Travel lines, as well as accessories from the Fan line, will already be available to all fans at all Cesena FC Stores and on the dedicated page of the website.

The partnership was also presented on social media through a special video, filmed at the Trattoria dell’Autista in Savignano al Rubicone, to whom we extend our sincere thanks for their hospitality. Click here to watch it.