
After making its debut at the most recent Summer Camps, Frullà reaffirms its partnership with Cesena FC through a collaboration that will span the entire 2026–27 season, uniting two organizations deeply rooted in the local community and sharing values such as passion, authenticity, and team spirit. The Ravenna-based company Natura Nuova’s brand has become the club’s Top Partner through a partnership that will involve both the first team and the youth academy.
In addition to brand exposure at Orogel Stadium during all Serie BKT league matches, Frullà will appear on the jerseys of the Primavera 1 and Under-18 teams as a back-of-jersey sponsor. The new partnership will also focus on healthy nutrition and energy recovery for the young Bianconeri athletes through the provision of the Fruit Energy product during training sessions.
A historic brand from Romagna, Frullà has been bringing the goodness of fresh fruit—transformed into fruit purees with no added sugar or artificial flavors—into the daily lives of adults and children alike for over 30 years, through authentic and convenient products available in various formats, from the classic tub to the handy pouch with a “seal-and-open” cap, designed to accompany every moment of the day.
“We are proud to become part of the Bianconeri family,” said Fabio Fenati, Corporate Business Strategy Manager at Natura Nuova. "Cesena embodies the passion, identity, and strong sense of belonging to a region to which Frullà is also deeply connected. With this partnership, we want to go beyond simple sponsorship, bringing our energy and our desire to come together both on and off the field. We believe in sports as an expression of well-being, community, and fun—capable of inspiring a healthy and active lifestyle, starting with small, everyday choices. Our collaboration with Cesena FC thus represents an important opportunity to bring the brand closer to this world, engaging fans and families through dedicated initiatives.”