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The partnership between Cesena FC and Parkit is growing stronger. This season, the logo of the Umbrian tech company—one of Italy’s leaders in the mobility and parking sector—features prominently as the Main Partner on the jerseys of the Primavera team, which is competing in the Primavera 1 championship for the third consecutive year, having reached the semifinals last June.
Meanwhile, the partnership between the Cavalluccio and Parkit — which began in 2021 based on shared values — is now in its sixth consecutive season: teamwork, the pursuit and improvement of performance, and fair play are among the founding principles of the Bianconeri’s youth sector, and these are the very same values that its president, Sauro Rossi, has instilled within the Umbrian company, making them the foundation for the firm’s development activities.
Today, Parkit (www.parkit.it) is a company that, including employees and contractors, has over eighty workers (divided among its headquarters in Perugia and its operational units in Milan, Bologna, Salerno, and Rome). In 2024, it celebrated its 20th anniversary with over 500 projects to its credit, including 320 parking facilities totaling 250,000 parking spaces built throughout Italy.
“Our target market traffic and mobility with technologies for Smart Cities,” stated Sauro Rossi, “is a highly competitive sector, but when it comes to high-level projects, we can proudly claim to be among the leading companies in Italy. Just as Cesena’s youth academy has proven for years that it is among the best, and the results achieved by the Primavera team last season are proof of that. But beyond performance, within the Bianconeri’s youth academy, I’ve discovered a strong focus on people—even more so than on the players themselves. And this is the same mindset I’ve always fostered in my company.”