Cesena FC and the Amadori Group are writing a new chapter in a story that shares the same roots. The Cesena-based agri-food company will, in fact, be the main sponsor of the Bianconeri’s first team for the next two seasons: a step that is as important as it is natural, following a season spent alongside the Club as a back sponsor, which strengthens an already solid relationship and makes it even more visible.

Officially founded in San Vittore di Cesena in 1969, Gruppo Amadori is today one of the most recognized names in the Italian agri-food sector, capable of carrying the region’s name far beyond regional and national borders. A specialist in the poultry sector thanks to an integrated supply chain that is carefully monitored at every stage, the company has been expanding its product range in recent years to include proteins—both animal and plant-based—while remaining true to a philosophy that combines quality, innovation, and a focus on the well-being of people and communities, promoting proper, balanced, and accessible nutrition. This evolution is embodied by the corporate brand “Amadori - The Italian Protein Company”, which tells not only the story of a successful business but also the identity of a region capable of transforming its roots and traditions into recognized excellence—and one that knows how to embrace new societal trends.

As the main sponsor, the Group’s logo will once again take center stage on the front of all Cesena FC match jerseys. It’s a return with special significance: thirty-five years after the last season in which the Cesena-based brand became iconic for all fans, that bond is now once again visible, tangible, and right at home.

The relationship between Cesena FC and the Amadori Group, however, extends far beyond the playing field. This is demonstrated by the company’s commitment as the main sponsor of the “Per un Calcio Integrato” project, the black-and-white club’s social inclusion initiative that, through sports and physical activity, promotes the independence and inclusion of young people with intellectual or physical disabilities. This support has now continued for three years and illustrates, better than anything else, just how deeply rooted the shared values between the two organizations are.

“Amadori isn’t just a main sponsor" - said Corrado Di Taranto, General Manager of Cesena FC - "it’s part of our history. It’s a company that has carried Cesena’s name around the world, and today it has once again chosen to represent it through the black-and-white colors: this agreement fills us with pride because it confirms the credibility of the path we’re building. Above all, it demonstrates that we share something with the Amadori Group that goes beyond the game of soccer: the same roots, the same values, and the same commitment to the community. The bond that unites us, however, is already looking toward the future: we have laid the groundwork for other joint projects, and I am certain that the company will make a decisive contribution to further elevating the Cesena brand. Let’s continue to grow together, always remaining true to who we are and what we stand for.”

“The historic bond between the Amadori Group and Cesena FC in recent years has been viewed by the company as a partnership with a broader vision, linked first and foremost to the social role we play in the region where we were founded” – commented Denis Amadori, CEO of the Group. “We started with a project of strong inclusive value, such as ‘Per un calcio integrato’, which we will continue to support, and we have expanded our collaboration to include the Cesena Summer Camp, dedicated to young people. Following our ‘return’ to the jerseys as a back sponsor during the last season, we are now proud to embark, together with the club and the city, on a new and exciting chapter. For our Group, having our logo on the front of Cesena FC’s jerseys means promoting sports as a vehicle for social cohesion, growth for younger generations, and community development, as well as promoting healthy and active lifestyles, in which a balanced diet based on high-quality, affordable Italian products is a central element.”